ICON Embassy

The only hotel on Serrano Street

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Late check out until 3pm on Sundays and Mondays (*ask at front desk)

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What makes unique to ICON Embassy to its travelers?

ICON Embassy stands in the heart of Madrid’s Golden Mile, in a setting brimming with charm and chic sophistication where it is privileged to be the only hotel in Calle Serrano, one of the city’s most select streets. The hotel’s exclusive air of distinction, attractive design and personalized service are all guaranteed to make an instant impression. Guests will be dazzled by the beauty of its interiors, the vibrant select atmosphere of its Cocktail Room, its impeccable suites and the mouth-watering, healthy breakfasts that are served under the glass ceiling of FloraFina restaurant, where you can literally eat under the Madrid sky.

What rooms can I choose at the ICON Embassy?

The ICON Embassy Hotel offers you a distinguished accommodation in the exclusive Salamanca neighbourhood, with its own style and unique services. Book the boutique rooms of the ICON Embassy Hotel in Madrid. In our 4-star hotel we offer you the following rooms: the single room (a choice as simple as sophisticated, with a double bed in its 16 m2), the double room (ideal for 2 travellers, it is a double room whose atmosphere causes trend), the superior double room (start the day with breakfast in a bathrobe on your terrace overlooking the luxury Serrano street), the triple room (a versatile and complete space, a perfect territory for 3 adults), the quadruple room (a king size bed and two bunk beds, a great option to enjoy Madrid with the family) and the deluxe room with terrace (the luxury of enjoying Madrid inside and outside your suite).

What interesting places are close to the ICON Embassy?

The ICON Embassy is a hotel located in Serrano street, next to other famous shopping avenues such as Ayala, Serrano, Claudio Coelho, Hermosilla, Velázquez and Ortega y Gasset. This boutique hotel in the center of Madrid is a few steps from Paseo de la Castellana, the famous Puerta de Alcalá, Plaza Colón and El Retiro, as well as the Barrio de Salamanca, the luxurious residential area in Madrid. From our hotel you have at your disposal a complete and delicious culinary offer (StreetXo, The Captain, Amazónico, Tepic, Ten Con Ten), as well as the main boutique stores (Simorra, Dior, Saint Laurent, Louis Vuitton, Hermes, Balenciaga, Pronovias).

Is the ICON Embassy a pet friendly hotel that allows the accommodation of pets?

Yes, the ICON Embassy is a pet friendly hotel in Madrid that allows pets. We offer a bed, a bowl of Barbour brand and some food for your furry friend. Our hotel is ideal for cats and dogs due to its excellent location in Serrano street, Madrid. You can walk with your pet to the Retiro Park, located just 900 meters away. There, you can visit together the Casita del Pescador, Paseo de las Estatuas, Puerta de España, Palacio de Cristal, the Cascada del Retiro or El Estanque Grande, among other interesting places in the park. Also, you can go shopping on the streets of Lagasca, Goya, Velázquez or the famous Serrano street with your pet. Important message: the ICON Embassy is a hotel for dogs and cats in Madrid with any additional cost but only if you book on this official website. In case you select our hotel through a different website, the accommodation of each pet has a price of €25 per stay.

What entertainment options does the ICON Embassy offer?

The ICON Embassy offers you some special services such as free bicycle rental, MIFI, Wi-Fi, room service, lobby, meeting room, events, daily healthy breakfast, cocktail room, airport transfer … and the FloraFina restaurant. Experience a few days of charm and sophistication on Madrid's Golden Mile.

What are the check-in and check-out times at the ICON Embassy?

Formerly known as the Petit Palace Embassy Serrano, the check-in time for the ICON Embassy is from 2:00 p.m., while check-out is at 12:00 p.m. In addition, our clients can enjoy some of the hotel facilities after checking out.

Can I stay at the ICON Embassy once I have checked out?

Yes, the ICON Embassy allows a free flexible departure time on Sundays and Mondays until 3:00 p.m. upon availability. Confirm conditions with reception. Stay with us if you want.

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More than a hotel


Our rooms

On the way to the Plaza Mayor

Petit Palace Posada del Peine is the oldest hotel in Madrid, more than 400 years old and just a few steps from the Plaza Mayor.