Your exclusive hotel in Madrid
ICON Embassy radiates with the charm and distinction of a unique hotel. As soon as you enter our hotel Serrano, you will have a magical feeling. Enjoy the most delicious dishes at the Flora Fina Restaurant, and while in your room why not relax with luxuries such as Food Box or the pillow menu. Do you want any holiday ideas? Breakfast under the glass ceiling at Florafina, the hotel's health food restaurant. Organise an informal meeting with your clients at the bar, relax on the colourful sofas in the lobby after a long day of shopping or relax in your beautiful room overlooking Calle Serrano...
At the ICON Embassy we have adopted numerous measures to take care of you and take care of ourselves, such as hotel health insurance, online pre-check-in, social distance markers, disinfection of suitcases, partitions, temperature taking for customers, security amenities kit, key disinfection, hydrogel dispensers, mandatory use of masks by clients and staff, more intensive room cleaning, breakfast with room service, PPE available, capacity control, uniform cleaning at 60ºC ...
The ICON Embassy is a hotel located in Jorge Juan street, next to Serrano, Lagasca and Velázquez streets. This boutique hotel in the center of Madrid is a few steps from Paseo del Prado, the famous Puerta de Alcalá, Plaza Colón and El Retiro, as well as the Barrio de Salamanca, the luxurious residential area in Madrid.
Check-in time for the ICON Embassy is from 3:00 p.m., while check-out is at 12:00 p.m. In addition, our clients can enjoy some of the hotel facilities after checking out.
Yes, the ICON Embassy allows a free flexible departure time on Sundays and Mondays until 3:00 p.m. upon availability. Confirm conditions with reception.
The ICON Embassy offers you some special services such as bicycle rental, MIFI, Wi-Fi, room service, lobby, meeting room … and the FloraFina restaurant.
More than a hotel
A double room as charming as this is perfect for all the plans you have in Madrid. Ideal for two, a place where you can chat while enjoying the delicous offerings at Food Box or relax while watching Netflix as you fall sleep.
A rejuvenating shower to help you wake up. Amenities that if you like we recommend you take with you. Some seats in which to read magazines check out the latest trends. Of course, all the dreams that fit in a large bedroom.
Call room service and start the day with breakfast in a bathrobe on your terrace overlooking Cale Serrano. With a king or two single beds, minibar, coffee and tea making facilities and HotelPlay TV to connect to Netflix you have everything you need to experience la vie en rose.
More space and sophistication for the travellers themselves. The exclusivity of Calle Serrano is also channelled through the superior double room. The Golden Mile is also this.
The triple rooms offer you a versatile and complete space for 3 adults or children without giving up the calmness and comfort in the most fascinanting area of Madrid.
Perfect for small families or groups of friends. In this room you will have the space you need to enjoy a peaceful stay together.
One king size bed and two single bunk beds so that you can enjoy Madrid with the whole family. With a minibar, coffee / tea maker and a pillow menu, so that each guest has a perfect nights sleep.
We know that trips with the whole family can be full of fun but also stressful. Therefore, this family room is the antidote to calm down those children with more energy. Furthermore, relaxation in our bunkbeds is assured.
Prepare a coffee at the coffee machine with capsules and enjoy it on the balcony, while planning a tour of the shops and restaurants of the Salamanca district in Madrid. With a king or two single beds, minibar and kettle, it has a perfect reading corner in which to enjoy a selection of magazines.
Calle Serrano is synonymous with glamour and sophistication. Observe this luxurious street from the comfort of the hotel. The perfect spot to people watch and not be seen while thinking about everything that remains to be explored in Madrid.
A house in Calle Serrano Madrid. With an open kitchen and living / dining room, terrace and double or single bed, cots or sofa bed depending on your needs. Living in the Salamanca neighbourhood, why not?
A long stay in Madrid can be enjoyed to its maximum... This apartment is a dream space: spacious and fully equipped, with a terrace on which to relax in the sun.
Sign up for our loyalty program and enjoy guaranteed discounts and much more. There are no restrictions on travel dates, hotels, or the number of rooms you can book, because YOU are what matters most. You will be treated as you have always dreamed with services such as a late check-out at no additional cost, early check-in, gift for your little ones, and so much more. If you have any questions please ask us, we are here to help.
Celebrate your event in this elegant room with 4 balconies facing onto Calle Serrano and a meeting table for up to 20 people. With a sofa area and service table for catering as well as a big-screen and sound system. Everything is designed to make your event a success.
A TRAVEL GUIDE MADE BY US… FOR YOU
The Townster is not just any tour guide. Here you aren’t going to find the city’s most important sites, most visited museums, or the trendiest restaurants. This is a local guide made by the locals that live here.