The only hotel on Serrano Street
ICON Embassy radiates with the charm and distinction of a unique hotel. As soon as you enter our hotel Serrano, you will have a magical feeling. Enjoy the most delicious dishes at the Flora Fina Restaurant, and while in your room why not relax with luxuries such as the pillow menu. Do you want any holiday ideas? Breakfast under the glass ceiling at FloraFina, the hotel's health food restaurant. Organise an informal meeting with your clients at the bar, relax on the colourful sofas in the lobby after a long day of shopping or relax in your beautiful room overlooking Calle Serrano... ICON Embassy is your guide in the most exclusive area of Madrid.
ICON Embassy stands in the heart of Madrid’s Golden Mile, in a setting brimming with charm and chic sophistication where it is privileged to be the only hotel in Calle Serrano, one of the city’s most select streets. The hotel’s exclusive air of distinction, attractive design and personalized service are all guaranteed to make an instant impression. Guests will be dazzled by the beauty of its interiors, the vibrant select atmosphere of its Cocktail Room, its impeccable suites and the mouth-watering, healthy breakfasts that are served under the glass ceiling of FloraFina restaurant, where you can literally eat under the Madrid sky.
The ICON Embassy Hotel offers you a distinguished accommodation in the exclusive Salamanca neighbourhood, with its own style and unique services. Book the boutique rooms of the ICON Embassy Hotel in Madrid. In our 4-star hotel we offer you the following rooms: the single room (a choice as simple as sophisticated, with a double bed in its 16 m2), the double room (ideal for 2 travellers, it is a double room whose atmosphere causes trend), the superior double room (start the day with breakfast in a bathrobe on your terrace overlooking the luxury Serrano street), the triple room (a versatile and complete space, a perfect territory for 3 adults), the quadruple room (a king size bed and two bunk beds, a great option to enjoy Madrid with the family) and the deluxe room with terrace (the luxury of enjoying Madrid inside and outside your suite).
The ICON Embassy is a hotel located in Serrano street, next to other famous shopping avenues such as Ayala, Serrano, Claudio Coelho, Hermosilla, Velázquez and Ortega y Gasset. This boutique hotel in the center of Madrid is a few steps from Paseo de la Castellana, the famous Puerta de Alcalá, Plaza Colón and El Retiro, as well as the Barrio de Salamanca, the luxurious residential area in Madrid. From our hotel you have at your disposal a complete and delicious culinary offer (StreetXo, The Captain, Amazónico, Tepic, Ten Con Ten), as well as the main boutique stores (Simorra, Dior, Saint Laurent, Louis Vuitton, Hermes, Balenciaga, Pronovias).
Yes, the ICON Embassy is a pet friendly hotel in Madrid that allows pets. We offer a bed, a bowl and some food for your furry friend. Our hotel is ideal for cats and dogs due to its excellent location in Serrano street, Madrid. You can walk with your pet to the Retiro Park, located just 900 meters away. There, you can visit together the Casita del Pescador, Paseo de las Estatuas, Puerta de España, Palacio de Cristal, the Cascada del Retiro or El Estanque Grande, among other interesting places in the park. Also, you can go shopping on the streets of Lagasca, Goya, Velázquez or the famous Serrano street with your pet. Important message: the ICON Embassy is a hotel for dogs and cats in Madrid with any additional cost but only if you book on this official website. In case you select our hotel through a different website, the accommodation of each pet has a price of €25 per stay.
The ICON Embassy offers you some special services such as free bicycle rental, MIFI, Wi-Fi, room service, lobby, meeting room, events, daily healthy breakfast, cocktail room, airport transfer … and the FloraFina restaurant. Experience a few days of charm and sophistication on Madrid's Golden Mile.
Formerly known as the Petit Palace Embassy Serrano, the check-in time for the ICON Embassy is from 2:00 p.m., while check-out is at 12:00 p.m. In addition, our clients can enjoy some of the hotel facilities after checking out.
Yes, the ICON Embassy allows a free flexible departure time on Sundays and Mondays until 3:00 p.m. upon availability. Confirm conditions with reception. Stay with us if you want.
More than a hotel
A double room as charming as this is perfect for all the plans you have in Madrid. Ideal for two, a place where you can chat while enjoying your stay
A rejuvenating shower to help you wake up. Amenities that if you like we recommend you take with you. Some seats in which to read magazines check out the latest trends. Of course, all the dreams that fit in a large bedroom.
A room with a double bed to enjoy your stay in Madrid. It offers all the comforts you can imagine throughout your stay in Madrid. Enjoy its spectacular shower and high-end amenities
Call room service and start the day with breakfast in a bathrobe on your terrace overlooking Cale Serrano. With a king , minibar, coffee and tea making facilities .. you have everything you need to experience ´´la vie en rose.´´
More space and sophistication for the travellers themselves. The exclusivity of Calle Serrano is also channelled through the superior double room. The Golden Mile is also this.
The triple rooms offer you a versatile and complete space for 3 adults or children without giving up the calmness and comfort in the most fascinanting area of Madrid.
Perfect for small families or groups of friends. In this room you will have the space you need to enjoy a peaceful stay together.
One king size bed and two single bunk beds so that you can enjoy Madrid with the whole family. With a minibar, tea maker and a pillow menu, so that each guest has a perfect nights sleep.
We know that trips with the whole family can be full of fun but also stressful. Therefore, this family room is the antidote to calm down those children with more energy. Furthermore, relaxation in our bunkbeds is assured.
Prepare a coffee at the coffee machine with capsules and enjoy it on the balcony, while planning a tour of the shops and restaurants of the Salamanca district in Madrid. With a king or two single beds, minibar and kettle, it has a perfect reading corner in which to enjoy a selection of magazines.
Calle Serrano is synonymous with glamour and sophistication. Observe this luxurious street from the comfort of the hotel. The perfect spot to people watch and not be seen while thinking about everything that remains to be explored in Madrid.
Sign up for our loyalty program and enjoy guaranteed discounts and much more. There are no restrictions on travel dates, hotels, or the number of rooms you can book, because YOU are what matters most. You will be treated as you have always dreamed with services such as a late check-out at no additional cost, early check-in, gift for your little ones, and so much more. If you have any questions please ask us, we are here to help.
Celebrate your event in this elegant room with 4 balconies facing onto Calle Serrano and a meeting table for up to 20 people. With a sofa area and service table for catering as well as a big-screen and sound system. Everything is designed to make your event a success.
A TRAVEL GUIDE MADE BY US… FOR YOU
Get to know Madrid's secret plans as if you were local. In our Townster guide you will find our most authentic recommendations to discover the city as a couple, with your family, with your pet, with friends or on your own.